National Lost Pet Prevention Month
Raise Awareness. Drive Action. Protect Pets.
Every July, National Lost Pet Prevention Month reminds us of one powerful truth: a visible ID tag is still the fastest, most effective way to bring a lost pet home. For pet retailers, it’s a moment to educate, connect, and lead.
At MyFamily Canada, we proudly support this mission with solutions that combine pet safety, stylish identification, and retail-ready merchandising. This year, we’re making it easier than ever to take part.
The Numbers Say It All
- 1 in 3 pets will go missing at some point in their lives.
- In Canada, that’s over 500,000 lost pets every year.
- Less than 30% are reunited with their families
The simplest and most reliable solution? A visible ID tag with a name and phone number, engraved in minutes—right in your store.
Why Retailers Matter
You’re not just selling products. You’re the last stop between a collar and a lost pet being returned home.
By offering engraved pet ID tags in-store, you:
- Provide peace of mind in minutes
- Offer a personalized experience customers can’t get online
- Boost impulse sales and deepen customer loyalty
NEW: Free Digital Toolkit for Retailers
We’ve created a Lost Pet Prevention Month Social Media Toolkit to help you raise awareness while driving engagement and sales.
Inside, you’ll find Ready-to-post social media content (English & French)
Click here to download your free toolkit and start prepping your July content now.
A Tag is More Than a Product
MyFamily ID tags are handmade in Italy and available in over 850 unique styles—from bold and modern to classic and charming. Every tag is designed to reflect the pet’s personality while keeping them safe.
Combined with our on-the-spot engraving, it’s more than a tag. It’s peace of mind.
Need Fresh Ideas to Boost Engagement?
Tip #1: Train your team to speak with heart.
Even chipped pets need a visible tag—your staff can be the ones to drive that message home.
Tip #2: Add a Simple Sign Near Your Display
🗣️ “1 in 3 pets will go missing. Help them get home.”
Tip #3: Make it personal.
Encourage customers to pick a tag that reflects their pet’s style—and let them watch the engraving in action.
Tip #4: Host a “Tag Me” Day.
Run a mini event around July 1st (ID Your Pet Day) or any weekend—offer demos, discounts, or giveaways.
Tip #5: Share Weekly Social Posts
Use the graphics from our free toolkit to keep your feed active. Add quick facts or spotlight a customer’s pet.
Let’s Protect Pets, Together
This July, let’s go beyond awareness. Let’s give every pet the best chance of getting home. Together, we can make National Lost Pet Prevention Month a success—for your store, and for pets across the country.
Keeping Pets Safe One Tag at a Time